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Writer's pictureJennifer Bilek

Like all Great Advertising, “Transgenderism” Is A Very Powerful Illusion

Updated: Oct 15, 2022


“Transgenderism” is an ad campaign selling body dissociation for profiteering with the fervor of a technological, religious cult. It is not a sub-category of humanity. Some people have surgeries & take drugs to perform the opposite sex, or more recently, sexlessness. They’re just men and women. We solidify a corporate illusion by referring to them as a particular category of human beings, a reverence we do not bestow on people who’ve had other types of body modification surgeries. There are no category titles or reverence for people who’ve had surgeries on their noses, or liposuction, for instance.


“Transgender” does not work to effectively define individuals or a group of people for communication purposes, let alone legally. It is vague and in constant flux. Linguistically, definitions seek to clarify communication. The word “transgender” does precisely the opposite. It sells through obfuscation. It works well as an ad campaign because it draws on people’s very personal experiences and feelings regarding their sex and sexual expressions. People are mistaking the ad for the thing itself. The reverence is for the illusion created by the ad.


The ad campaign of “transgenderism” is selling us the desexing of humanity as natural, edgy, cool, and progressive. It dons a dress of human rights, like the whoosh of the Nike corporate logo. It conflates sexual dimorphism with feelings about being sexually dimorphic, sexual expression, and sex-specific social roles. It is paid advertising by the techno-medical complex. All the men driving it and capitalizing on it, are deeply invested in the techno-medical complex.


Feelings can be experienced as very real, but they are not materially accurate in the same way sex is materially real, or gravity is materially accurate. You may profess undying love for another person based on how you feel and hate them so much several years later that you will do anything to ruin them, but what goes up must come down, whatever your feelings are about this fact. Ditto for the way male and female gametes reproduce the species. Feelings shift and change, sometimes very quickly, even feelings about our sexed bodies. Pippa Bunce, Director of Global Markets Technology Programs at Credit Suisse, changes his feelings about his sexed body every few days. The illusion being paraded that sexual dimorphism is the feeling, not the fact, is corporate propaganda that cultivates disassociation from reality for the profiteering of the techno-medical complex. I’ve written reams of material about why this is happening. In this piece, I am more concerned with the illusion itself, how captivating it is, and how it works to allude our rational minds, just like other advertisements.

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